Digital Marketing Support for Japan

Dr. Jean Bausch GmbH & Co. KG is a German company, specialized in the manufacture of special articulating –occlusion test materials. Since entering into the Japanese market as Bausch Articulating Papers Japan K. K., Mondo has developed an efficient marketing solution for their necessities and budget.
Multilingial international brand expansion through digital networks and online advertising with special focus on Japan, China and Chinese speaking social media users in the APAC market and around the world.
By acquiring a significant number of potential buyers and followers, we have successfully distributed Bausch catalog through Facebook, Twitter, Youtube and lately Pinterest, managing to have a much wider range of effective response through all related platforms. Thus we have made a significant difference in the ROI of the distributor in Japan

The Toro Company is an American manufacturer of turf maintenance machinery, snow removal equipment and irrigation systems for commercial and residential gardens, golf courses, parks, sports grounds, and agricultural fields.
Mondo has been proving the management of their digital presence that started with Toro Japan and is now covering most of the Asia Pacific region.
The strategy has been based on audience personas through gathering of local data. Such data has also been of importance to understand the geographical distribution of their brand’s fan base.
Toro Japan has a strong presence and active followers. We have taken time to select the best keywords that lead to target relevant decision makers in the industry. In a country with so many golf courses, the interest for Toro’s products can be appreciated by the amount of viewers and the comments shared through social media.
The overall response of Toro Japan’s online community is quite positive.The steady growth in followers demonstrates the loyalty of the fan base.

Located in the UK, biOrb Aquariums are more than aquariums, beautiful natural decorations for home interiors and small businesses. They use a unique system that improves and maintains water quality and clarity. Their products are world known and already on demand in Japan. Our Social Media Marketing strategy achieved expectations in half of the expected timeline and provided constant traffic to their online shop. Mondo also provided optimal direct communication and customer service to their new clientele. Our reach on Instagrams was beyond expectations and the main source of word of mouth marketing for their entrance in Japan. Our data analytics helped them target specific campaigns to areas where the sales required more attention.

BathroomWall T-shirts had been selling very good in Europe but it was extremely difficult for them to enter Japan.
Mondo localized their brand image, set up an Amazon store, and developed SNS marketing campaigns.
Their posts on Facebook were customised for Twitter and they were also simultaneously published on G+ to improve the organic SEO of our customer’s web-shop.
Graphic design localisation had also proven to be a very important part of their success on SNS.
Thanks to intensive social campaigns, they had been shipping an average of over 100 products a month after the first 6 months.
Their ROI for Japan changed often but was always between 180 to 220%, that's why they had been our long time customer. Sales in Amazon alone had achieved over US$2,000 in one month at top season and also maintained sales even in low seasons thanks to coupons and promotions made through their social networks.